With technological change, people’s social communication habits are also changing. In line with that change, Instagram has now made a small change to its visual identity. After almost a decade, the Meta-owned social media platform has changed the way the app’s name is written, or the wordmark.
However, there has been no change to Instagram’s well-known camera logo. The only change has been in the font used to write the app’s name. The new design presents the word ‘Instagram’ in a more modern and clean way than before.
New design after a long time
Instagram launched in 2010. The app’s logo underwent several changes in the early years. Then, in 2016, the now familiar camera logo was introduced, which later became one of Instagram’s main brand identities.
However, the way the app’s name is written hasn’t changed much for a long time. This time, innovation has been brought in that area.
The new wordmark has a cleaner and more modern font. The design of the letter ‘R’ in particular has caught the attention of users. To many, the shape of the letter looks a bit like a ‘Z’. As a result, discussions and various funny reactions have started on social media around the new design.
Why was the font changed?
According to Instagram CEO Adam Mosseri, the wordmark used at the top of the app hasn’t changed in nearly 10 years, so it needed to be redesigned to keep up with the times.
The new design has been created to look more modern and clean, while also being consistent with Instagram’s original camera logo.
In other words, this is not just an initiative to enhance the external beauty. One of the goals of this change is to adapt the long-standing brand identity to the current digital design.
Netizens’ reactions
The new wordmark has been the subject of discussion on social media since its release. While some have poked fun at the new shape of the letter ‘R’ in particular, many have welcomed the new design.
The change, while small, is quite noticeable to long-time users. However, there has been no major change to Instagram’s overall identity, as the camera logo remains unchanged.
Rather, after a decade, the company has tried to make the old brand identity more modern and refreshing through this small change to the wordmark. It remains to be seen whether Instagram’s visual identity will undergo further changes in the future.
